If you truly want to connect with your target audience, you need to share yourself with them on a regular basis. While you could publish a blog post or share photos on social media, there is nothing more personal than video. Video content allows your customers to see inside your operation, get a feel for your personality and feel like they are in the moment with you.
In short, videos are a great way to know you are connecting with consumers and that you have the attention as well as the curiosity of anyone who is watching.
The Rise Of Video Content
If you think about when YouTube first launched, many people thought it was going to bomb and never be sustainable. Now, there are more than 1.9 billion people who visit YouTube each month. There is even a new brand of celebrity that has been created as a result: the incarnation known as the “YouTuber.” These content creators have quickly become “internet famous.” People connect with their channels and with their brands to know what is happening with them every day.
If you want to attract people to your site, you need to create content that is going to delight, enthrall and engage people with your brand. Creating a loyal brand following requires developing a relationship built on trust and also making your name one people count on daily for their needs. And while there are many different methods for creating and hosting video content, the reasons behind using video have remained the same.
Video For Teaching And Sharing
Creating real connections happens when an audience is able to understand the events that are happening in real time with solutions like live streaming. In those moments, it is possible to make magic when reaching out to your audience. Video enables a person to learn in a way that is experimental and also in a way that allows them to see a process. Every person who learns something new learns by watching, listening or experiencing something — or a combination of all three, which video can provide.
For example, video presents a unique opportunity for analysis by medical professionals. In hard-to-diagnose situations, doctors and nurses can rely on it to see the perspective of the patient and to recognize situations that might otherwise go unnoticed if they were not able to be seen in a replay mode. Video captures the emotion, the detail and the situation of the patient in a way that other forms of media cannot. Video is a tool of the moment that conveys the weight and gravity of nuances that would otherwise remain unknown, or worse, be forgotten.
Video has proven to be an effective method for teaching and sharing with your audience, as they can experience the situation themselves, which can make all the difference in the world. Video is a great way to know that your audience understands and is experiencing the subject matter firsthand.
Video For Real Connections
Video is one form of media that enables you to form meaningful connections with your audience. If you have a message to share, video content allows you to get it out to people in an engaging way. Take Virgin America, for example. Before being integrated into Alaska Airlines, Virgin America managed to get nearly six million people to watch an airline safety video — without actually taking a flight — by creating an entertaining and engaging music video.
Above all, your audience wants something that is real. Many companies are harnessing the power of video by bringing real people and real customers into the equation. One way to do this is in the form of video testimonials. In addition to being informative, this also allows there to be a real connection when the people who are appearing in the video are not paid actors.
Today’s consumers want to connect with your brand and understand it. A very large part of that is making sure they know who you are and what you do in an intimate way. Giving behind-the-scenes tours of your facilities and showing viewers how a product is made and your “secret sauce” are great ways to win over new fans time and time again.
How Do You Create Amazing Content?
If you want to go viral, you need to get creative. Take the time to think about what gives you the chills when you watch a video. What excites you and makes you remember content? When you think about it, you’ll realize it is something that is different — something that forms a connection.
If you are making videos in-house, the key is to create something that is real and authentic because you want to know that viewers will remember it. If you really want to make progress, get out there and find out what your customers want to see. When you are open and honest, you can better inform, delight and enthrall. Take the time to really show your operation, get candid and let people see who you are as a company. When you take things to this level, you’ll have devoted customers for life.