Are you fighting with your business’s social media accounts? Are you always posting, but not gaining some followers?
Many business owners do not know the first thing about social networking marketing and influencer marketing.
If you’re new to online marketing, you may not even know where to start. Facebook? Twitter? Instagram? Google analytics? Which are the best social media platforms for your brand to achieve your company goals? And how do you get to your intended audience?
We have put together a brief guide on how to build your social media brand. Below are some of the most significant decisions you will want to make, and also how to quantify your success.
Decide why you’re on Social Networking.
To begin with, you will want to decide why your company is pushing to get a social networking marketing strategy in the first location. Likes and retweets can be fun, and provide you a warm fuzzy feeling, but they are not going to make you any money.
There are many ways to earn money on social media. You can use your accounts to drive traffic to your site or to raise brand awareness. You may even use it to announce new products into your existing customers and also make money through your click-through rate.
Social networking can also be practical for less apparent reasons. For instance, if you operate a hamburger shop named Jim’s Burgers, then you can keep an eye out for #JimsBurgers on Twitter. This is a superb way to hear exactly what folks are saying about you.
Choose your target audience.
Before you post anything on various networking platforms, then ask yourself who your potential clients are. Before you make any other decisions, you’ll have to have this figured out. Otherwise, your social networking attempts will never reach achieve your objectives. What you talk, when you share it and what platform you use for brand consciousness is going to depend on who you are trying to achieve.
For instance, let’s say you manufacture custom bike helmets. Who is your target market in media marketing?
It is not going to be one mother who’s purchasing a helmet because of her six-year-old. She is going to buy that the Wal Mart unique. Here, an effort hitting all societal media channels could be wasted. Your target audience is enthusiastic cyclists, people who ride every day and are prepared to spend additional cash for a helmet that they like.
Now that you know your intended audience, you’re all set to start posting. For the rest of this guide, we’ll continue with our bike helmet example, just so we’re consistent.
One trap that lots of companies fall into is just posting advertisements. This is great if you already possess a big, based audience. Besides, it is an excellent way to drive brand awareness or reach out to the press, but it’s not likely to grow your customer base.
Individuals are not going to discuss advertisements, but they will share interesting articles about things they care about. Their buddies, in turn, can follow your page to see more of what you’re sharing. This will also incorporate some advertisements.
If you share something is nearly as crucial as exactly what you’re sharing. In other words, if your audience is not online once you’re sharing, you’re doing the online equivalent of yelling into the emptiness.
Our biking business, by way of instance, will want to keep an eye on cycling events on ESPN2, as well as significant events like the Olympics and the Tour de France. Like most sports lovers, cyclists are accountable to become online before and after these events to discuss their ideas.
Should you post a biking post just as the Tour de France ends, it’s liable to be on top of your clients’ feed whenever they log into.
The result? You have permanently placed a targeted ad, without paying a dime to get it.
Learn from your opponents.
In the olden days, it had been extremely tough to ascertain whether your competitors’ marketing approaches were working for them. Even if they ran a successful effort, it might take a team of experts to dice and slice focus group information to ascertain just why they succeeded.
Now, you can do this for free, just by following your competitors on social media. Watch which of their posts get the maximum traction and replicate any plans that work.
Conversely, you may even see where they fall flat. If they suddenly get a flurry of angry tweets directed at them, learn why. Then (obviously) do not do anything they did.
Focus on metrics which matter.
Like we mentioned before, enjoys and retweets make you feel great, but they do not cover the bills. Instead of focusing on these meaningless metrics, treat social media like any other type of advertising.
Correctly, tie your metrics into the reason you’re on social websites, to begin with. If you are attempting to drive traffic to your website, for example, see if you had some spikes in traffic after posting. If you did, then your strategy is working. If you did not, then it isn’t important how many people clicked the thumbs-up button.
Get professional staff.
Of course, you likely have more important things to do with your time. And hiring someone to run your social media campaign in-house can be hard if you do not understand what to ask them during the meeting.
If you would like to launch a social media effort, however, running one isn’t in your wheelhouse, think about hiring a professional advertising and marketing company. These companies concentrate on social networking campaigns to build your online brand. They will handle your social media, optimize your website for search engines, and a whole lot more.